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Crest Planning Board to Take up Revised Mahalo Proposal in February

Michael Heenan/File Photo
Shown is Rosemary Road in Wildwood Crest, looking east toward the ocean. On the right of the street, in the foreground, is the Compass Family Resort. Behind it is the former Ocean Holiday Motor Inn, which was purchased by ICONA Resorts Chairman Eustace Mita, who had hoped to open a Mahalo Hotel there. However, the site has remained untouched, in its dilapidated state for years, as the prominent hotelier continues to struggle to gain necessary construction approvals.

By Shay Roddy

WILDWOOD CREST – The former Ocean Holiday Motor Inn will remain frozen for at least a few more months in the ramshackle state it’s been in for four years, after the Planning Board adjourned a development application at its Dec. 6 meeting from a well-known hotelier who purchased the oceanfront motel in 2019.

The proposal by ICONA Resorts Chairman Eustace Mita to extensively renovate the motel, located at Rosemary Road and the beach, and add a tower of rooms has appeared before the Planning Board so often that some who have closely followed it are beginning to feel as if they are living in the film “Groundhog Day.” The latest iteration will return for a hearing in February.

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