The first ever “Cure at the Shore” took place this summer on the weekend of August 8 and 9 at the beaches of the Jersey Shore. On Friday, September 11, the participating South Jersey beach patrols celebrated the success of the event and presented a check for $9,296 to representatives from Susan G. Komen.
The lifeguards wore the pink “Cure at the Shore” t-shirt and offered the same t-shirt to the public for a $10 donation to the Susan G. Komen® Central and South Jersey. The goal was to “PINK OUT” the Jersey Shore. 100 percent of the profits went to Susan G. Komen to help fight against breast cancer.
“Cure at the Shore” was not just for lifeguards. Anyone could support the fight against breast cancer by going to cureattheshore.com.
Marty Hagan, a current Wildwood lifeguard who sits on Magnolia Avenue beach in Wildwood, came up with the idea that the beach patrol could raise money for a cause such as Komen.
“I just think that lifeguards put a lot of effort into training and preparation for their beach patrols. Lifeguards are also in the eye of the public, so if we could raise awareness for such a great cause, it is a win-win for everyone,” said Hagan. “I initially thought the idea of “Cure at the Shore” could be applied to an individual event such as a long distance row, a run or a swim, but with help from my chief and captain, it expanded into a much broader concept that will involve a lot more people and hopefully raise a lot more money for the cure.”
Captain Ed Schneider shared that 10 South Jersey beach patrols partnered with the Wildwood Beach Patrol for “Cure at the Shore.” Chief Steven P. Stocks would like to thank all of the Wildwood Beach Patrol’s partners and donors for supporting the fight against breast cancer.
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