Do you own an ice cream shop in Wildwood? A pool cleaning service in Cape May Court House? Or possibly a landscaping company in Avalon? It can be a hassle and a struggle to keep business afloat in the off-season. Luckily, marketing can help! Seasonal marketing is a great way for businesses to implement strategies and tactics so your customers will remember you no matter the season. Here are four marketing strategies to help your business reach patrons year-round.
- Stay Present on Social Media – One of the best ways to keep in touch with your customers throughout the entire year? Social media! You may have fewer customers at your storefront but that doesn’t mean your fans have unfollowed your business on Facebook, Twitter or Instagram. Use social media to offer specials, gather reviews, cultivate new content, run contests and much more. This is a great way to generate hype leading up to the busy season.
- Don’t Forget to Email – The off-season is absolutely NOT the time to bombard customers with daily emails. However, this downtime is a great opportunity to build your database and subtly keep in touch with customers. Grow your customer base (asking fans on social media helps!) and focus on providing customers with valuable content like testimonials, special offers and discounts.
- Participate in Events – Taking part in local events is a great way to draw in new customers. Whether it’s a school homecoming parade or a business convention, this is a great opportunity to introduce your business and present coupons or flyers.
- Offer Sales and Discounts – If your business is open year-round but experiences a lull, encourage local customers to stop in for special discounts and sales. Travelers might not be able to take advantage of these offers but residents of the surrounding area surely will!
Focusing on these marketing strategies now can mean big opportunities when the busy season hits.
If you need assistance marketing your business during any season, contact Seawave Digital. With offices in Cape May County, we provide digital marketing tools and expertise that fuels online success for thousands of businesses across the nation. Online marketing should be easy, affordable and effective – give us a call at 609-886-8600 x20 or visit our website, seawavedigital.com, to get your business started today!
