COURT HOUSE — According to research conducted by the Direct Marketing Association, email marketing generated an ROI of $43.62 for every dollar spent in 2009. As such, it outperforms all other direct marketing channels examined.
The Cape May County Chamber of Commerce will host a “HOW TO USE: Constant Contact as Your E-mail Marketing” Program Seminar May 18, at Atlantic Cape Community College, 341 Court House-South Dennis Road.
This workshop saves business owners time by allowing them to quickly and easily master the Constant Contact system.
Learn about: how to set up account options, load a list and add sign up boxes to your Web site and emails; how to build a campaign and brand your e-mail to match Web sites and logos; a guided tour of email marketing; a brief tutorial of surveys and event marketing; and also learn how to develop content, get your e-mails opened and track results.
Guest speaker Dave Yunghans, regional development director for Constant Contact has more than 30 years of experience in a wide perspective of business environments. Having served in a number of communications and teaching roles in a large corporate environment to owning his own training and development business, he brings a wealth of real time experiences to the table.
Check-in, networking, and continental breakfast begins at 8 a.m. and the seminar is from 8:30 to 10:30 a.m. Cost is $20 for chamber members and $35 for non-members. Pre-registration is required.
Call the chamber at 609-465-7181 ext. 104 or register online at www.capemaycountychamber.com.
