A Coastal Holiday Experience from November 28, 2025 – January 1, 2026
ICONA Resorts is bringing holiday magic to the Jersey Shore with the launch of the ICONA Christmas Pop-Up at Avalon Brew Pub, which opened on November 28, 2025 and will run through January 1, 2026. This festive transformation turns Avalon Brew Pub into Avalon’s only Christmas takeover experience, immersing guests in an over-the-top, floor to ceiling delight where the holiday spirit is bold and bright.
Twinkling lights, sparkling ornaments, and vibrant Christmas décor fill every corner of the space, creating a warm and joyful atmosphere perfect for families, friends, and holiday lovers alike. Guests can enjoy seasonal cocktails, festive libations, holiday-inspired cuisine, and signature craft brews, all infused with the cheer of the season.
For your holiday party this December, reserve a large dinner reservation, for up to 10 guests, in this perfectly curated, festive atmosphere designed for unforgettable holiday gatherings with friends, family or colleagues.




