WILDWOOD CREST ─ Figuring out “what…to be when it (community) grows up” is the borough’s contemplation in 2018.
Since the borough sought and created its new logo, slogan, and image in 2016-17, the Crest continues the quest of self-discovery and projecting its findings to the region and beyond.
With public input and much discussion, Crest commissioners have presented the redevelopment of the New Jersey Avenue business district.
Explained by borough Administrator Constance Mahon, borough leaders met with resort designer Roger Brooks via conference call Jan. 31.
Brooks has worked with Destination Resorts, planning villages and unique destinations throughout the world, including Whistler, British Columbia, and Hilton Head Island, S.C.
Brooks was hired to study Ocean City before Superstorm Sandy hit the Jersey Shore in 2012. Six years later, he turns his attention once again to Cape May County.
Mayor Don Cabrera told the Herald Feb. 5, “Any good community has an area for people to go shop and eat.” Providing a pedestrian and cyclist-friendly district encompasses the Crest’s plan for New Jersey Avenue.
According to Brooks’ plan, “Towns need to find their focus and suggests that they initially concentrate on three blocks.”
According to Mahon, the Crest will follow Brooks’ advice and will work with local business owners.
However, Brooks urges municipal governments to focus on beautifying an area (i.e., flowers, trees, curbs, lighting, etc.) while property owners provide affordable spaces.
Brooks advocates the “10/10/10 rule:” 10 places serve food, 10 provide destination retail such as bookstores, gift stores, and apparel, and 10 of these must remain open after 6 p.m.
What is the Crest’s focus? According to Cabrera, the Crest is developing into a community centered on fitness and healthy living. Though not concrete, Cabrera says the Crest’s image is still developing.
Finances also play a role in the emerging vision. County Engineer Dale Foster told Crest officials the county is seeking federal funding to reconstruct New Jersey Avenue from Cresse to Rambler. Former Mayor Carl Groon laid the foundations of that endeavor.
The county, therefore, will pay for the road reconstruction while the Crest would be responsible for beautification.
Cabrera told the Herald further funding options are still being investigated.
Brooks’ fees begin at $7,500 for an “initial look” for one and a half days. A complete evaluation totals $25,000 and a complete action plan $85,000, totaling $110,000.
Cabrera assures that public input will be sought and all laws followed.
Rezoning may apply as new parking options, and possibly wider sidewalks are explored. All plans are in preliminary stages.
To contact Rachel Rogish, email rrogish@cmcherald.com.
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