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Former Executive Tourism Director Urges Continued Reopening of Small Businesses

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By Press Release

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RUMSON – As peak tourism season and the July Fourth weekend approaches on the infamous Jersey Shore, former Executive Director of Tourism for New Jersey Grace Hanlon is making a heartfelt plea to governors across the United States.
According to a release, speaking out on behalf of small businesses and restaurants everywhere, Hanlon urges governors to consider the devastating impact that would result if businesses are not allowed to reopen soon.
“Keeping small businesses, outdoor amusement parks and restaurants closed or with too many constraints during the peak tourist season could have a devastating impact,” stated Hanlon. “These businesses have incredibly well-thought-out plans that will allow them to reopen safely. I urge the governors to listen to these plans and let them open. Time is not on our side; we need to act on this now before it’s too late.”
Tourism in New Jersey has historically had a hugely positive impact on the state’s economy, as statistics from the 2019 Economic Impact of Tourism Report shows:

  • In 2019, 116 million visitors spent $46.4 billion in New Jersey
  • Visitor spending generated over $5.1 billion in state and local taxes, equivalent to $1,580 in tax savings for every household in New Jersey
  • Visitor spending in New Jersey supported 342,937 jobs and nearly $20 billion in state GDP in 2019

Gov. Phil Murphy announced that outdoor dining will be permitted, as of June 15th, along with limited indoor retail.
“While this is good news, outdoor amusement parks on the boardwalks still don’t have an open date,” added Hanlon. “I would also like to call on the governor to review the plans for indoor dining. The weather is unpredictable and outdoor dining puts great stress on the smaller restaurants if the weather doesn’t cooperate.”
Hanlon adds that not having a start date for events, such as conferences, weddings and festivals, is also crippling to smaller businesses.
“The precious mom-and-pop businesses that we love so much will not survive unless more is done right now. Please listen to what they have to say and let them open safely. They deserve it.”

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