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Breaking the Mold – and Creating New Ones – at a Famous Wildwood Fudge Shop

Collin Hall
A chocolate enrober at Laura’s Fudge, where custom chocolate treats keep employees’ minds racing with ideas.

By Collin Hall

Laura's Fudge Owners Innovate While Staying Based in Founder's Recipes

WILDWOOD – Dave Roach, the head chocolatier at Laura’s Fudge in Wildwood, is always experimenting: with custom chocolate molds, new flavors, new production techniques. He is always looking for new ways to excite generations of families who have visited the fudge shop since its beginnings in the early 20th century.

Dave Roach with a chocolate Santa. Photo by Collin Hall

“We keep generations of families coming back to us,” Roach told the Herald as Christmas treat production kicked into high gear. “We must have a pretty good product or people wouldn’t come back!”

Content Marketing Coordinator / Reporter

Collin Hall grew up in Wildwood Crest and is both a reporter and the editor of Do The Shore. Collin currently lives in Villas.

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