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Transferable, Commercial Beach Tags Introduced

By Vince Conti

CAPE MAY – Cape May hotels and bed-and-breakfast inns (B&B) may soon be able to legally reuse beach tags for a series of guests, and those tags may be branded with the establishment’s logo.
Cape May City Council introduced an ordinance Oct. 15 that would eliminate the restrictions on the transferability of beach tags and create a special commercial tag for use by establishments that provide overnight guest accommodations to visitors.
The ordinance is a reaction to the unenforceability of the city’s current regulation, which states that beach tags are non-transferable. With the ordinance, a business would be able to purchase a higher-fee commercial tag (the suggested level is $50) intended to be transferred among the establishment’s guests throughout a season.
The ordinance offers hotels and similar businesses the opportunity to have the city brand the beach tags for a specific establishment, with the additional cost borne by the business.
The ordinance will come up for a public hearing and possible adoption at the Nov. 18 council meeting.

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