Morey’s Piers and Beachfront Water Parks just released its 2024 recruitment campaign highlighting a habit we’re all familiar with—endless hours of thumb-scrolling through social media, when we could be spreading kindness in real life. Partnering with friend of the Piers, John Lynch, Morey’s is contributing up to $10,000 to the #ThumbsUp4Kindness cause as part of this year’s recruitment drive.
“At Morey’s Piers, we value giving back to our community and to our broader industry,” said Denise Beckson, Vice President of Human Resources with Morey’s Piers. “I’m really excited we are able to incorporate that philosophy into our recruiting campaign this season. It’s a perfect fit—our jobs are unique and fun, but also considerate and kind—and we get to contribute to and highlight community kindness with this initiative.”
John Lynch, the founder of Lunch with Lynch, added, “The Lunch with Lynch Foundation is proud of its partnership with the Team at Morey’s Piers. Morey’s was one of our first local businesses that jumped right on board with our organization that supports our local schools and children! Our mission is Paying it Forward with Random Acts of Kindness and there is no greater place to work at, that encourages its associates to Pay it Forward with Kindness as they work on Piers and Water Parks.”
Morey’s launched the campaign with a $2500 donation, immediately reaching 25% of the goal (as seen on the thumb-ometer in the above photo)! This year’s campaign uses various tactics to get prospective applicants’ attention, including billboards, social media ads, videos, and large foam thumbs. The more interaction the campaign gets, the more Morey’s contributes to John Lynch’s project. Visits to WorkMoreys.com, thumbs up on social media posts (likes), shares and tagging @MoreysPiers all contribute to driving up the donation thumb-ometer to reach the $10k goal.
Over the years, Morey’s has become well-known in the area for creating hiring campaigns that really stand out, slow the scroll, and get out-sized attention. Winning IAAPA Brass Ring Awards for 2 years running, Morey’s recruitment campaigns are more than your average, forgettable Now Hiring ads.
One Trick Pony is the ad agency behind Morey’s Piers thumb-er recruitment campaign.
“Typically, a hiring campaign isn’t going to be the most creative thing you get to work on – but Morey’s is no typical client, and neither are their thumb-er jobs,” said Rob Reed, Partner at One Trick Pony. “The campaign taps into something we all have in common—too much time wasted scrolling social, when we could be learning and earning at the beach.”
Morey’s hopes to fill 1,000 seasonal jobs available this summer. Applications are being accepted in various departments, including Ride Operations, Lifeguards, Game Operators, Food & Beverage, Servers, Bartenders, Admissions, and more. You must be at least 14 years of age to work at Morey’s Piers. A limited number of positions are available for those under the age of 18, and those interested are encouraged to apply as soon as possible. For additional wage information and to apply online, visit www.workmoreys.com.
Mariner’s Pier opens on May 3, 2024. For more information on how you can work, learn, and earn money at the beach, please visit www.workmoreys.com or email HR@moreyspiers.com.
