Jute – The New Cotton

Woven cotton rugs add a warm, homey touch to any interior theme and have for years been a classic choice for homeowners looking for a low maintenance accent. But there is no doubt that they are a considerably expensive investment. Those that love the braided carpet look but find themselves with a smaller budget often find compromise with very similar “jute” rugs. Jersey Shore Country Store has made Cape May County’s jute dreams a reality, now carrying a beautiful variety.
What exactly is this jute and does its quality compare to its cotton counterparts? Jute is a long, soft, shiny vegetable fiber that can be spun into coarse, strong threads. “Jute” is actually the name of the fiber that is used to make burlap. It is also, to homeowners’ benefit, one of the most affordable natural fibers.
Jersey Shore Country Store features a unique line of eco-friendly rugs made from 100% natural jute fiber. Each is composed of strong, luxurious fiber to create innovative, stylish and durable rugs. They come in a range of sizes to suit the space in which you intend to place them. Some of the smaller sizes can even double as table runners, placemats, and trivets for the dining room.
Another distinct advantage of jute over cotton is its lightweight nature. Cotton braided rugs can be extremely heavy and therefore difficult to roll up and shake out when cleaning. Jute is light and does not pose such an issue when it comes time for its weekly “shakedown”. Jersey Shore Country Store features these carpets in vibrant solids, patterns, shapes (the dogbone is a favorite), and even nautical themes. Can’t find the exact size or style you desire in the store? The store places special orders to ensure you get the jute that you absolutely love.
Stop by the store at 1300 Bayshore Road, Villas, and check out the latest jute carpet arrivals. Be sure to check Jersey Shore Country Store’s Facebook daily to stay up to date with weekly specials. Call (609) 849-9287 for more info!