Fundamental Of Digital Marketing Overview
1. History Of SEO
2. Search Engine Optimization Overview
3. How Search Engine Works?
4. Main Types Of SEO
5. Top 15 Best SEO Tools
6. On-Page SEO And Their Technics
7. Off-Page SEO And Their Technics
History of SEO
Internet is a wide community including millions of users and it is also named as one of today’s most important communication tools. This wide community is also known as an important customer potential for everyone who thinks about business works based on Internet environment. Internet has become new channel of the business area in the modern world in which it is not possible to reach such a wide volume by using traditional selling channels. The working method, which has changed with the Internet, has created some changes in other areas and it has also enabled companies to need Internet based marketing activities(Eren. 2009).
As a result of increasing popularity of the Internet, a crowd, which is also named as “electronic community” was appeared. Marketers, who try to reach customers in a fast and effective way with direct marketing method and also reduce customer reaching – costs, aim to reach electronic communities that have big potentials. (Eren, 2009). According to companies, this crowd, which is also named as electronic community, is evaluated as a customer. Because of this, they try to introduce and market their companies via developed web sites. On the other hand, they also know that the most important and effective introduction and marketing way is taking part on top lists of search engines.
Whereas Internet includes hundred thousands of web pages, it is better to use search engines in order to reach wanted data or information. According to Comscore World Metrix evaluation on April 2009, Turkey has 7th biggest Internet population in Europe and furthermore, it also has users who spend the most time on the Internet in Europe(Internet1,2009). According to the research study on July 2009, 81 percent of Internet users enter to the Internet environment via search engine web pages.
Search Engine Optimization Overview
SEO stands for Search Engine Optimization. SEO is all about optimizing a website for search engines. SEO is a technique for designing and developing a website to rank well in search engine results. improving the volume and quality of traffic to a website from search engines. marketing by understanding how search algorithms work, and what human visitors might search. SEO is a subset of search engine marketing. SEO is also referred as SEO copyrighting, because most of the techniques that are used to promote sites in search engines, deal with text. If you plan to do some basic SEO, it is essential that you understand how search engines work.
How Search Engine Works
Search engines perform several activities in order to deliver search results.Crawling – Process of fetching all the web pages linked to a website. This task is performed by a software called a crawler or a spider (or Googlebot, in case of Google).
Indexing – Process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.
Processing – When a search request comes, the search engine processes it, i.e., it compares the search string in the search request with the indexed pages in the database.
Calculating Relevancy – It is likely that more than one page contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string.
Retrieving Results – The last step in search engine activities is retrieving the best matched results. Basically, it is nothing more than simply displaying them in the browser.
Main Types Of SEO
White hat SEO
WHITE HAT SEO techniques are the best way to improve your SEO ranking over time and optimize it. These are the tactics that Google recommends you use to help your site rank better in the results. They abide by Google’s search engine guidelines and drive positive results for your business.
