VILLAS — The Lower Township Police Department is partnering with Mister Softee in a pilot program, to reward juveniles for using bike helmets and to encourage safe behavior. Children, under the age of 17, that are seen wearing a helmet while participating in a wheeled sport activity will be given a “ticket” by an officer. This voucher is redeemable for a free ice cream cone at the Mister Softee Ice Cream Parlor, located in Villas, NJ or their Mister Softee Ice Cream Truck.
This program is designed to encourage kids to want to get caught wearing their helmets and uses positive reinforcement to emphasize the importance of wearing helmets. NJ State Law requires that children under the age of 17 wear a helmet while bicycling, skateboarding, roller-skating, & riding a scooter.
Important Helmet Facts:
• By wearing a helmet, a brain injury can be prevented every 4 minutes and one death can be prevented each day.
• Approximately 67,000 bicyclists sustain a brain injury each year.
• It is estimated that 75% of all brain injuries among child bicyclists could be prevented with a helmet.
• 90% of all bicyclists killed in crashes did not wear a helmet.
• It is estimated that between 50-75% of bicyclists do not wear helmets.
• If 85% of child cyclists wore helmets in one year, the life time medical cost savings could total between $109 and $142 million.
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