The second annual “Cure at the Shore” took place this summer on the weekend of August 6 and 7 at the beaches of the Jersey Shore. From Brigantine to Cape May Point, 13 beach patrols wore pink “Cure at the Shore” T-shirts and offered the same T-shirts to the public for a $10 donation to the Susan G. Komen® Central and South Jersey. The goal was to “PINK OUT” the Jersey Shore and raise funds to help fight against breast cancer, with 100 percent of the profits going to Susan G. Komen.
Wildwood Beach Patrol Senior Lifeguard Martin Hagan is credited with the initial concept of “Cure at the Shore.” “I just think that lifeguards put a lot of effort into training and preparation for their beach patrols. Lifeguards are also in the eye of the public, so if we could raise awareness for such a great cause, it is a win-win for everyone,” said Hagan. “I initially thought the idea of ‘Cure at the Shore’ could be applied to an individual event such as a long distance row, a run or a swim, but with help from my chief and captain, it expanded into a much broader concept that will involve a lot more people and hopefully raise a lot more money for the cure,” he added.
“With breast cancer awareness, there are tons of races, runs and walk out there. But with ‘Cure at the Shore,’ you get your T-shirt and sit back and relax in your beach chair, all while supporting a cause and raising money and awareness,” stated Wildwood Beach Patrol Chief Steve Stocks.
With both in-person and online T-shirts sales, plus other donations, “Cure at the Shore” raised $15,130, $5,834 more than last year’s raised amount of $9,296. Stocks shared that this year’s total might still rise, as they are expecting some additional donations to come in.
The beach patrols partnered with the Wildwood Beach Patrol for “Cure at the Shore” include Brigantine City Beach Patrol, Ventnor City Beach Patrol, Margate City Beach Patrol, Ocean City Beach Patrol, Upper Township Beach Patrol, Sea Isle City Beach Patrol, North Wildwood Beach Patrol, Wildwood Crest Beach Patrol, Cape May Beach Patrol, Atlantic City Beach Patrol, Cape May Point Beach Patrol and Longport Beach Patrol. Stocks would like to thank all of the Wildwood Beach Patrol’s partners and donors for supporting the fight against breast cancer.
For more information, visit cureattheshore.com.
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