SEA ISLE CITY — In the midst of a recession that crippled sales in number of industries, most significantly real estate, local realtor Dustin “Dusty” Laricks not only survived, but thrived, being named the top sales professional in the State of New Jersey for Coldwell Banker in 2009. Laricks was also named the No. 8 sales representative in Coldwell Banker’s Northern Region, which encompasses 19 states.
For those who know Laricks, the honor comes as no surprise, as real estate is literally in his blood. His grandfather, Arthur, founded Laricks Real Estate in 1945, passing the reins to his son Don (Larick’s father) in 1968. Dusty himself assumed the administration of the business in 2007.
Laricks Real Estate handles rentals and sales for both individual and commercial clients throughout Cape May County, in two offices: Laricks Real Estate, 4110 Landis Avenue, Sea Isle City and CB Township Realty, 46 Roosevelt Boulevard, Marmora.
For Don Laricks, there is a reason that sales have continued to thrive under his son’s watch. “Dusty was brought up in a family business and understands the traditional values and trust that are at the core of such an operation. However, he’s introduced a modern approach to our customer base that blends today’s technology and electronic trends into the mix,” he said.
Indeed, the Laricks were one of the first agencies in the area to offer virtual property tours online, enabling those interested in shore properties the chance to tour potential summer homes without leaving the comfort of their own year-round home. And the business has put technology to work in a number of other areas, too.
“From Dusty’s incorporation of online tours to integrated marketing campaigns and continuing education for associates, the customer buying experience is now easier and better than ever,” continued Don Laricks. “It’s the reason why Laricks Real Estate has continued to grow and succeed through three generations,” he added
For more information, visit www.laricks.com or www.cbtownship.com.

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Do you think it's appropriate for BLM to call for "Burning down the city" and "Black Vigilantes" because…
