RIO GRANDE – The Cape May County Herald developed its Marketplace business directory for two simple reasons: to allow local businesses achieve higher visibility and to give business owners the ability to join the conversation and take advantage of an array of social networking tools.
“Word of mouth” has always been an important aspect of business development. This direct, customer-to-customer, communication occurs frequently on the Web. Businesses reputations are being developed – pro or con. Businesses can’t “control” this conversation, but they can significantly influence it by being aware and being involved.
Herald Marketplace empowers business owners by bringing the conversation to them – giving them the opportunity to participate in the conversation, by listening and speaking.
There are over 7,500 businesses currently in Marketplace. Every business has a highly optimized profile that is sent to all major search engines every hour.
For example, a Google search for Momiji Rio Grande or Flip Flops North Wildwood yields their respective Marketplace profiles as the number one result.
Herald Marketplace allows users to submit content to the profile, in the form of reviews, photos, events, and tips. Business owners will know whenever content is posted to their profile page, with email alerts for ratings, insider tips, photos, etc. The owner can then reply, as appropriate.
Reputation management is a critical component of business development strategy. Through self-service profile management, response to reviews, and business blogging, Herald Marketplace gives local business owners the opportunity to be directly involved in this important work, and allows the community to share it.
To find out exactly what Herald Marketplace can do for you, simply search for your business and click “Claim my business.” From there you will see all of the available options. If decide not to upgrade your package, you may still manage your basic listing free of charge!
For more information call 609-886-8600 ext 22.
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