Cape May Chamber Wins Constant Contact All Star Award

CAPE MAY – The Chamber of Commerce of Greater Cape May, has received the 2011 All Star Award from Constant Contact®, Inc., the trusted marketing advisor to more than half a million small organizations worldwide. Each year, a select group of Constant Contact customers are honored with the All Star Award for their exemplary marketing results. The Cape May Chamber’s results ranked among the top 10% of Constant Contact’s customer base. No small feat.
Chamber of Commerce President John Cooke said: “As the primary voice of Cape May businesses, we’re thrilled to be recognized by Constant Contact for achieving strong marketing results. Rising competition, changing markets, and shifting technology define the business of tourism in a post-recession world. This altered scenario requires a business strategy that is capable of increasing collaboration- expanding beyond the traditional methods of engagement. Constant Contact’s tools have helped us deepen our customer/visitor relationships. Through our monthly electronic newsletter we are engaging more than 15,000 people who are interested in learning more about what Cape May has to offer. Our outstanding click-through ratio tells us that people look forward to receiving the newsletter and are opening and reading the newsletter every month.”
Professionally designed and edited each month by Carolinn Pocher Woody of CPW Creative Communications of Cape May, the Chamber newsletter is full of relevant information with bold graphics and an updated calendar’s of events. “Everyone knows that Cape May has outstanding Victorian architecture and world class beaches, we give our readers the inside scoop on things to do that only locals know about and keep visitors interested in Cape May. We want them coming back time and time again. Each edition also offers our membership the opportunity to advertise their individual businesses to our constantly growing subscriber list,” says Pocher Woody.
Constant Contact customers using any combination of the company’s Email Marketing, Event Marketing, and Online Survey tools are eligible for this award. Constant Contact looked at the following criteria to select this year’s All Stars:
• Frequency of campaigns, events, and surveys
• Open, bounce, and click-through rates
• Event registration rates
• Survey completion rates
• Use of social features
• Use of mailing list sign-up tools
“There is nothing we like more than to see our customers finding success. It’s the reason Constant Contact was founded, and it’s a thrill to see the fantastic results that our All Stars are achieving,” said Gail Goodman, CEO of Constant Contact. “This group is really leading the charge when it comes to delivering relevant, engaging content that drives real business results. We salute this year’s All Stars for their success, and are honored to have played a part in their achievements.”